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Morgan Lane Real Estate Company - Diamond Certified for
Four Years in a Row
What is a Diamond Certified Professional?
A Diamond Certified professional scores in the very top percentile
of their business. This percentile score is measured in five key
areas: Quality, Trust, Pride, Customer Partnership and Satisfaction.
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Morgan Lane takes pride in their real estate
offerings. Morgan Lane is a Diamond Certified Real Estate Professional.
Detailed below are several steps which are taken to achieve this
prestigious status.
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| 1. |
Quality
Certification is only given to companies that consistently
score high in quality related to ongoing customer satisfaction. |
| 2. |
Trust
The company has an obligation to deliver on all
their promises. These promises are backed by both the company and
Diamond Certified. |
| 3. |
Pride
Employees working for a Diamond Certified
company must be both passionate and motivated to perform their best. |
| 4. |
Customer Partnership
A Diamond Certified Professional must strive to
deliver on all its promises as well as partner with the customer to
deliver a mutually beneficial performance. |
| 5. |
Satisfaction
Only you know if you are satisfied. Your satisfaction
is an important step in becoming Diamond Certified. |
How did Morgan Lane become a Diamond Certified
Professional?
In order to become certified, Morgan Lane has
to focus on the above mentioned five key areas. This focus is relayed
in Morgan Lane’s mission statement: “To provide the highest
level of service with integrity to our clientele.” Next was a vigorous
certification test which is undertaken independently by Diamond Certified.
This certification includes:
| 1. |
The
first step in the certification process measures Customer Satisfaction
through Research and Ratings. These steps include:
| a. |
Application Process |
| b. |
Sample: A random sample of 400
previous customers is taken. |
| c. |
Surveyed: These random customers
are surveyed to measure satisfaction of doing business with
Morgan Lane. |
| d. |
Tabulation – The company
must score 90 or greater on all areas of measurement including
past customer satisfaction. |
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| 2. |
Standards
are Enforced Through:
| a. |
Credentials: license, insurance,
contractor credit and complaint status are again put to the
test. |
| b. |
Company Practices: Morgan Lane was tested
to make sure their business practices were customer friendly
and that they stand 100% behind their performance. |
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| 3. |
Only
the Strong Survive: Morgan Lane successfully passed all above steps
and was awarded Diamond Certification. But it doesn’t end there! |
| 4. |
Ongoing
Customer Satisfaction and Performance is Monitored. It is not enough
just to meet the above standards, Morgan Lane is measured on maintaining
these standards of excellence through:
| a. |
Monitoring: Surveys as well as any
complaints are measured and monitored quarterly to make sure
Diamond Certified Standards are still being met. |
| b. |
Mediation: If necessary interaction is taken
through mediation |
| c. |
Guarantee: A limited guarantee ensures performance |
| d. |
Quality: Participation in the ongoing elite
Diamond Certified Quality program is required.
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Morgan Lane takes great pleasure in obtaining and achieving
the prestigious Diamond Certification for the fourth year in a row and
continues to maintain the highest standards in the Real Estate field.
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