I'm happy to offer a free Market Analysis of your property. Please fill out the Home Value Form. In addition to the analysis provided here, I am available to meet with you to preview your home and give you a more detailed estimate based on your homes particular features, upgrades and amenities.

I'm also happy to send you your neighborhoods’ most recent sales, allowing you to determine your own opinion of the value of your home.

You can put full trust in the reputation of Morgan Lane which has earned the prestigious Diamond Certified Award — guaranteed to be rated highest in quality, credentials, business practices and customer satisfaction.

	Articles for Sellers		Seller Forms
	1031 Exchanges		Seller Disclosures
	Morgan Lane Advertising		The Unrepresented Seller

Articles for Sellers

How to Prepare a House to Sell
Doing whatever you can to put your house's best face forward is very important if you want to get close to your asking price or sell as quickly as possible. Short of spending a lot of money, here are several ideas for making your home show better.
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Seven Money-Stretching Tips for Sellers in a Cooling Market
A drop-off in buyer demand and rising home inventories has made putting a house on the market trickier for homeowners whose properties appreciated during the boom and who hope to retain their gains.
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Showing the House
Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place to make it easy for other agents to show your home to home buyers. Otherwise, agents will have to schedule appointments, which is an inconvenience.  Most will just skip your home to show the house of someone else who is more cooperative.
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Open Houses
When you have a house on the market, sooner or later the question will arise: "Should we have an Open House?" Open Houses are a bit different from normal showings for a couple of reasons.
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1031 Exchanges

Put simply, 1031 Exchanges — often called "Deferred Exchanges" — enable owners of business and investment real estate to sell their property and buy other similar type property without paying the capital gains tax. These similar type propeties are referred to as "like kind." They allow the investor to continue his or her investment in another property without losing investment equity to taxes. A key advantage of a 1031 Exchange is that you can defer capital gains indefinitely. No limit is placed on the number of such exchanges in your lifetime. One can start out with a small income property and regularly exchange it for larger properties.

Continuing to exchange investment-type proeprties insures that you never have to pay taxes on your real estate capital during your lifetime. (It's important to note that this is for an equal value exchange. Any extra that is above the trade price is referred to as "boot" and is taxable.) In a nutshell, the total purchase price of the replacement "like kind" property must be equal to, or greater than the total net sales price of the relinquished, real estate, property.

Your heirs may even be entitled to receive a stepped-up basis on your investment property and avoid paying taxes on the capital gains you deferred throughout your lifetime

The term "1031 Exchange" actually refers to the Internal Revenue Service code which went into effect in mid-1990. The "like kind" provision has a broad range. It can include land, rental, and/or business property — any of which, can be exchanged for the other.

The rules also require that the "Exchanger" use a safe harbor to hold the proceeds while the exchange is in progress, and explains what those safe harbors are. The most common and practical safe harbor is a "Qualified Intermediary."

The rules also require certain time frames and other requirements, all of which are available through the IRS.

Other popular advantages of a 1031 exchange include:

Trading up by buying a bigger property or increasing the overall amount of your real estate investment — and/or buying a higher-quality property.

Leveraging: putting as little of your own money as possible down on a property, and maximizing the financing. (Best in a strong market.)

Buying a larger or more valuable property for the additional depreciation. (The adjusted basis of the relinquished property transfers to the replacement property.)

Exchanging a high maintencance and/or high turnover property for something with lower turnover and maintenance requirements.

Upon having to relocate, one can exchange for another property most anywhere in the U.S.

Note:
This article is intended for information use only. Please consult an attorney, tax advisor, or accountant for advice.

Morgan Lane Advertising


Some of the places in which Morgan Lane advertises include:

	Residence Magazine
	Homes and Land Magazine
	WineCountry.com
	Yountville Sun
	Napa Valley Register
	Wall Street Journal
	Sonoma Index Tribune
	Santa Rosa Press Democrat
	St. Helena Star
	Monterey County Weekly
	Carmel Pinecone
	San Francisco Chronicle
	Marin Independent Journal
	Los Angeles Times
	Variety Magazine
	Wine Country Real Estate Reader

Morgan Lane’s Internet strategy includes (but is not limited to) the following real estate related websites:

	Wall Street Journal
	SF Gate.com
	New York Times
	Wine Country Lifestyle
	Sonoma Valley Lifestyle
	Napa Valley Lifetstyle
	National Association of Realtors
	Bay Area Real Estate Information Services
	Multiple Listing Service
	Sonoma Index Tribune
	Napa Valley Register
	Residence Luxury Homes
	Residence International Magazine
	Morgan Lane

Morgan Lane’s two new technology features are Listing Alert and Listing Producer:

Listing Alert allows a buyer to enter the parameters of properties that meet their needs and then receive instantaneous email alerts as those properties are entered into the multiple listing services - referred to as "Property Watch."

Listing Producer creates an individualized, property specific website that features the address of the property and can generate traffic by utilizing sign riders on the property for sale sign. For example, the web address for 1234 Main Street would be www.1234mainstreet.com.

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